The New Wave of Marketing Agencies
Something that is important to the future, and definitely rising, are social-media-focused talent agencies, particularly related to the Vine phenomenon when it launched in the beginning of 2013. These new agencies are based on the premise of Social Influencers--the saying that "It's not what you know, it's who you know" is the key here. If you can get someone with a presence on social media to shout out your brand, or make a 6-second, humorous video about your product, that does 100 times what a television advertisement would do. One particular agency, which I happen to work with, is Niche. In The New York Times' words, "Niche has become a talent scouting service and advertising agency rolled up into one - it matches social media stars with marketers and advertisers who want to reach the young users who inhabit those platforms full time." One of the co-founders, Rob Fishman, formerly led social media for The Huffington Post and Aol. Niche was recently acquired by Twitter, and some of the people that work with them include Cody Johns, Robby Ayala, and many others. Niche basically helps internet celebrities get paid for their creativity and talents, and gives brands the opportunity to--like The New York Times said--get in consumers' pockets.
So why am I talking about these new agencies? Let me explain...
The New Wave Effect
"No longer do you have to live in a specific area to become famous. You can become famous through a computer screen."
So what is "The New Wave Effect?" It's what's happening now. It's the wave of the power of social media. Want your artwork to get out there? You can make it happen. Want people to hear your music? Be creative with the presentation of it, network your butt off, and you can be the newest musically known person on social media, which could potentially lead to a record deal. If you don't think that this can happen, have you heard of Justin Bieber? You probably love him, or you hate him, but either way, he is one of the most covered celebrities these days, good or bad, and is one of the most followed people on Twitter. He was discovered on YouTube. And Tori Kelly? Vine star.
We're a part of the future. Right now, you can be a part of this new wave. You can become an internet celeb. What it takes is teaming up with people that can help get you there, making an effort on your end to create incredible content that is worth the views, because an audience doesn't get there for free, and if they come for free, they won't stay for a crap show.
If you have this opportunity, this incredible opportunity to make use of, do it. The future is looking bigger than ever, and you can be a part of it. If you ever thought that you couldn't do big things, reconsider, because you can. What do you see in your future? Are you willing to take ahold of it, and go for it? The biggest thing is not to doubt yourself, or what you're capable of, and to utilize the tools that are out there and available to you. Like Walt Disney said, "All our dreams can come true if we have the courage to pursue them," and like Ray Goforth said, "There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed." Don't be afraid of following your dreams, and GO FOR IT. You'll only regret what you don't do.
In the future, the notion of people becoming famous over the internet won't just be an incredible thing, it'll be the normal thing. You'll see more people utilizing things like Snapchat for their fame and to get their name out there. Heard of Thumb? Or Medium? Whisper? Yik Yak? Pheed? Bubblews? I could go on and on. I guarantee you that on each of these platforms, and more to come, there will be celebrities that will be born from them, and it will be because of the intelligence they used when using these platforms.
Make use of the tools in front of you. See what's happening in the present, and get caught up in the wave, don't get left behind. Find your passion, and pursue it.
Have an opinion on this post? Something to add to it? A question? Get at me on Twitter, or comment on here. I'd appreciate a share, too!
You are all awesome, incredible people.
On Twitter: @Elysia_Regina
On Instagram: @Elysiawalton