Twitter is all about the relationships. My Twitter Tip for today is how to build a dedicated following by building relationships with people. In regards to social media, Twitter in particular, when you talk to other people, encourage them, and interact with them, you're more likely to build a dedicated following. Like I said in my previous Twitter Tip, a lot of celebrities manage their own Twitter pages, however very few of them actually interact with their audience. What about the ones that do interact with their audience? Their fans LOVE them. When a celebrity or public figure interacts with a fan, it shows that they are human. The interaction makes the fan feel special. I can pretty much guarantee you that the fan will be spreading the word about the celebrity that interacted with them. What if you're not famous? Well, most people on Twitter aren't famous. However, whenever you build a conversation with another person on Twitter, your conversation will show up in all of their followers's feeds, which builds your brand and exposure.
So how exactly do you interact with your audience? Talk to your followers. If someone follows you, they obviously respect you enough to have done so. Give them credit and shoot them a "Thanks for the follow" tweet every once in a while. You'll be amazed at how much less often you'll lose followers if you interact with them. Someone responds to your tweet? Tweet back. By creating engaging conversations and interactions with your audience, people won't just pass by your Twitter handle, they'll remember you, and they probably won't unfollow you. Trust me, there's nothing worse than gaining a few hundred followers in a day, and then losing fifty the next week because you didn't interact with any of them.
Some people that are great examples of public figures that interact with their audience, and that I've been able to interact with, are Eric Hutchinson, Raviv Ullman, and Gary Vaynerchuk. Give them all a follow, because they post great content.
In summary, don't just float in Twitter cyberspace with a profile that just sits and does nothing. Take advantage of the great social media tool that Twitter is, interact with people, get to know them, and in turn, you and your brand will benefit from it. Plus, it's pretty neat to know people all over the world through 140 characters. Have a good night, and have fun tweeting!
So how exactly do you interact with your audience? Talk to your followers. If someone follows you, they obviously respect you enough to have done so. Give them credit and shoot them a "Thanks for the follow" tweet every once in a while. You'll be amazed at how much less often you'll lose followers if you interact with them. Someone responds to your tweet? Tweet back. By creating engaging conversations and interactions with your audience, people won't just pass by your Twitter handle, they'll remember you, and they probably won't unfollow you. Trust me, there's nothing worse than gaining a few hundred followers in a day, and then losing fifty the next week because you didn't interact with any of them.
Some people that are great examples of public figures that interact with their audience, and that I've been able to interact with, are Eric Hutchinson, Raviv Ullman, and Gary Vaynerchuk. Give them all a follow, because they post great content.
In summary, don't just float in Twitter cyberspace with a profile that just sits and does nothing. Take advantage of the great social media tool that Twitter is, interact with people, get to know them, and in turn, you and your brand will benefit from it. Plus, it's pretty neat to know people all over the world through 140 characters. Have a good night, and have fun tweeting!
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